B A Mass Communication

Amrita has been among the few Indian Universities to have adopted the UNESCO Model Curricula for Journalism Education since 2008.The syllabus is updated annually by industry experts and academicians keeping in mind the demands of the industry.

The B. A. Mass Communication program incorporates six semesters over three years. Students study five subjects every semester, on different aspects of news practice, news studies and arts. Overall news practice accounts for 40% of the program curriculum, new studies, about 20%, and modules in arts, the remaining 40%.

A student desirous of obtaining a B. A. Mass Communication degree from Amrita will have to complete all six semesters of study. He or she must earn a minimum of 15 credits every semester for a total of 90 credits to qualify for the award of the degree. Please see below for detailed course information. All subjects are mandatory. Electives may be added, subject to approval by the academic body. Respective course credits are listed in the third column.

GOAL

To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.

OBJECTIVES

Over the last decade, a large number of colleges and universities have begun to offer communication education at the bachelor's level, particularly, in the field of journalism. This is more as a response to the growth in the media industry rather than as a measure to promote responsible media practices.

Still, such mushrooming presents, both a challenge and an opportunity to institutions that understand the power and responsibility of media in society. One of the overall objectives of this program in Amrita is to promote well - being in society through meaningful media practices.

Specifically, the objectives of this program are as follows :

  • To provide a strong foundation in news media practices across different media.
  • To promote an understanding of news media and their role in society.
  • To promote depth in media education by laying a strong foundation in the study of arts.

CURRICULUM

SEMESTER I
S.No. Course Title L-T-P Credits
1. Writing 1 1 3 3
2. Introduction to Mass Communication 3 0 0 3
3. Indian History 3 0 0 3
4. Introduction to Computers and Web Designing 1 0 6 3
5. News and Current Affairs 3 0 0 3
6. Communicative English 2 0 2 3
7. *Language Elective I 1 1 0 2
8. Cultural Education I 2 0 0 2
9. Self Awareness and Personal Growth 1 0 0 1
  Total Credits   23
SEMESTER II
S.No Course Title L-T-P Credits
1. Writing For Media 2 1 3 4
2. Geography and Environment 3 0 0 3
3. Indian Constitution and Media Laws 4 0 0 4
4. Web Designing 0 1 6 3
5. History of Journalism 3 0 0 3
6. Indian Thought through English 1 0 2 2
7. Language Elective II 1 1 0 2
8. Cultural Education II 2 0 0 2
9. Self Awareness and Personal Growth 1 0 2 1
  Total Credits   24
SEMESTER III
S.No Course Title L-T-P Credits
1. Reporting, Writing & Editing I 1 0 6 3
2. Introduction to Visual Communication 3 1 0 4
3. Economics 3 0 0 3
4. Journalism Ethics 4 0 0 4
5. Introduction to Online Journalism 2 0 6 4
6. Current Affairs Analysis 1 1 0 0 1
7. Basic Photography and Videography 1 0 9 4
8. Life Skills I 0 0 3 1
  Total Credits   24
SEMESTER IV
S.No Course Title L-T-P Credits
1. Advanced Reporting, Writing & Editing 1 1 6 4
2. Broadcast Journalism: Radio and Television 1 0 6 3
3. Online News and Multimedia Storytelling 2 0 6 4
4. Current Affairs Analysis II 1 0 0 1
5. Communication Theories 4 0 0 4
6. Advertising and Communication 3 1 0 4
7. Political Science 3 0 0 3
8. Life Skills II 0 0 3 1
  Total Credits   24
SEMESTER V
S.No. Course Title L-T-P Credits
1. In-Depth Journalism 2 0 6 4
2. Broadcast Programme Production 1 0 9 4
3. Sociology 3 0 0 3
4. Online News and Social Media 1 0 6 3
5. Current Affairs Analysis III 1 0 0 1
6. Research Methodology 4 0 0 4
7. Corporate Communication and Social Responsibility 3 0 0 3
8. Life Skills III 0 0 3 1
  Total Credits   23
SEMESTER VI
S.No. Course Title L-T-P Credits
1 Newspaper Production   4
2 Media Management 2 0 0 2
3 Media Project: Broadcast Production / Online News   5
4 Research Project   5
5 Current Affairs Analysis IV 1 0 0 1
  Total Credits   17

 

 

 

TOTAL CREDITS FOR THE PROGRAMME - 135 credits

LANGUAGE ELECTIVE
S.No. Language L-T-P Credits
1. Tamil 1 1 0 2
2. Malayalam 1 1 0 2
3. Hindi 1 1 0 2