In a multi campus, multi disciplinary university like Amrita Vishwa Vidyapeetham, the students have many options to choose from, in terms of programmes, courses and specializations. Such wide ranging opportunities also tend to scale up the aspiration levels of the students with regard to academic contributions and professional careers. In order to fulfill the career aspirations of the students, it was found necessary for them to have expert assistance in specific areas, beyond their regular academic mapping.
Corporate & International Relations (CIR) was established to devise ways and means to achieve this objective.
The big team of counsellors and trainers at the Corporate & International Relations (CIR) are experts in their domain with vast experience in industry and corporates. For the sake of smooth and effective functioning, CIR has been divided into three wings, the training wing, the placement wing, and the corporate relations wing. Each wing has its role clearly cut out and is responsible for chalking out strategies, devise action plans and execute functions as per schedules, with proper feed back on effectiveness and impact. The ultimate measure is the quality of achievement and level of satisfaction of the stake- holders. In order to benefit all sections of students across the university, CIR has centers in all the five campuses, replicating the form and function of the main center, with necessary modifications incorporated to meet varying nature of programmes offered at such locations.
The central theme of training has been the overall development of the students' personality, with necessary emphasis on communication skills and reasoning abilities. To get a real-life experience, students are taken through mock interviews and group discussions with internal and external experts on panel. Frequent tests are administered simulating corporate testing processes in intensity, variety and content, so that there are no surprises when the students actually face the placement routine. The efficacy of this approach has been borne out by the placement record and subsequent feed back from employers.
Placement has been as routine as any other function at Amrita. The standing and visibility of the University and the quality of alumni have prompted past recruiters to vie with each other for early slots of recruitment. Concerted efforts have been made to give ample opportunities to students from core engineering branches to find careers in relevant industries. This has reversed the trend of core branch students opting for jobs in IT industry, for want of better options. Almost all the major players in the national scene and also some of the international companies regularly visit Amrita to meet their talent needs. What is most satisfying to faculty and management alike is the feed back from employers regarding significant contributions made by the Amrita Alumni in their domain areas and the positive influence of their personal behaviour and attitude towards the profession, on their colleagues. It is, perhaps, a reflection of the richness of academic ambience and the value system that Amrita has always provided to her students. The Corporate Relations function has to be all encompassing, if it has to serve varying needs of multiple disciplines and centers. CIR has been able to establish excellent rapport with senior officials of corporates, Government and semi Government undertakings, and IT and core industry giants, through regular visits and other means of communication.
Relentless efforts in this direction have paid rich dividends, especially in the following areas:
- Faculty development
- National and international conferences
- Student contests like ACM, ICPC, Great Minds Challenge etc.
- Inplant training
- Internship and projects in India and abroad
- Skill enhancement training
- Industry participation in curriculum development
- Introduction of industry relevant electives
- Industry participation in infrastructural development
- Initiation of MoUs' with companies and research organizations.
- Placement of students
The University's comprehensive relationship with the industry and the corporate world has benefited students, faculty and others engaged in Research and Development to a very great extent, especially in terms of exposure to cutting-edge technologies and widening horizons.